HOOK YOUR CUSTOMERS
Did you know it is six to seven times harder to get a new customer than it is to keep your current ones?
As a business owner, it’s important to create a comfortable atmosphere for your customers.
Customers are the lifeblood of any business. That’s why you need to do whatever it takes to keep them.
Just imagine making an order for a shoe you saw online. The shoe got delivered to you after two days and it wasn’t your size. You made a call to customer service expressing how disappointed you feel; they apologized and sent the correct size to you and offered you a 20% discount on your next purchase. Will you make another purchase? Sure, you will. You would want to go back to them because they attended to you in a good way.
No customer would come back to a business that has poor customer service.
So, without further ado, let’s talk about how you can keep your customers coming back to you.
OFFER QUALITY CUSTOMER SERVICE
When customers come to you, they expect you to provide for them exactly what they are looking for and have a reasonable relationship with you.
You need to sweep them off their feet by providing quality customer service to them. Go above and beyond what your competitors are doing or what they will even expect you to do.
Amaze them with your follow-up, contact them all the time. Let them know what the product is about and let them know how their project is doing.
If you staging on top of it by offering your customer quality customer service, you increase the likelihood of people wanting to return to you for either your product or your service.
Quality customer service will make your customers love you and will make them feel special greatly. This would get your customers stuck with you for a long time and tell everyone about you.
APPRECIATE YOUR CUSTOMER AND FOLLOW UP
Many people forget to appreciate their customers after a transaction. So, you need to say “thank you,” and be respectful. Appreciate the fact that they are spending their hard-earned money with you. People love to be appreciated/ have their hands shaken and thanked for doing business with you.
You could ask them to leave reviews. Reviews are powerful and could attract new customers to you.
GIFT YOUR CUSTOMERS
Giving your customers a gift is a great thing to do. If you value your customers, show them that.
Send them a gift and do this happily, expecting nothing in return.
Put yourself in your customer’s shoes and just imagine if your plumber, mechanic, or electrician gives you a gift on your wedding anniversary or sends you a hamper during Christmas. Won’t you be happy? Yes, you will.
If you want your customers to refer you to others, reward them consistently.
GIVE OUTSTANDING PRODUCT AND SERVICE DELIVERY
People won’t remember so much you say, they remember how you make them feel.
When a product is well prepared and over-delivered, customers will always come back to you and also say good things about your product/service to others.
From How to sell to Nigerians by Akin Alabi. “One of the best ways to build a business is to under-promise and over-deliver. What this means is if you have 100 promises for your customers, tell them about 70 of them. After they buy from you, give them more than you promised.” This would keep your customers addicted to you.
When your customers feel you are over-delivering, they would stick around because they feel you’re different from other companies.
TREAT YOUR CUSTOMER LIKE FAMILY
This should be the number one philosophy in your business. Anyone who buys things from you or subscribes to your package is family. Customers need someone who they can come to/someone who understands their pains. A customer wants an H2H I.e. Heart to heart and humans to humans.
What would you do for a family member if they need your help? Would you go above and beyond to see them get what they want? Yes, you will. Treat your customers like family and they would come to you when they need your product/service.
Customer service is not a department. As an employee in any organization, you must make your customers feel they are important. Customers are the king of your business give them the treatment a king deserves.